Dana, Ypsilanti MI
“Every morning I woke up so stiff I couldn’t turn my head. Three nights on the Cloud Pillow and the stiff neck was gone. Now I’m out within minutes of lying down and I wake up feeling great.”
4.8/5, 14,435 Verified Reviews
Avena Cloud™ Pillow
Fits your head and neck like it was made for you
Helps you fall asleep faster and sleep through the night
Wake up rested, without the morning neck kink
Steady support that helps a sore, strained neck recover
AVENA BUNDLE SALE
30-night sleep trial
Free US shipping
30-Night Sleep Trial
Most people buy two
One for each side of the bed. The more pillows you get, the less each one costs: $38.00 each in the 4-pack.
How does it work?
A flat pillow leaves a gap under your neck, so your head hangs all night and you wake up stiff. The Cloud Pillow is shaped to fill that gap:
Low end — for sleeping on your back or front, so your chin is not pushed toward your chest.
Tall end — turn it around for side sleeping, where the space between your ear and shoulder is wider.
Arm notch on each side — your arm has somewhere to go instead of under the pillow.
Rounded edges — your head settles in instead of sliding off a flat corner.
Slow-rebound foam — it gives under your head, then holds. It does not go flat by 2am.
How long until I notice?
From the first night. You lay your head down, it fits, and sleep comes quicker.
The morning stiffness keeps easing from there, and you get 30 nights to be sure.
Which end do I use?
On your back or front: the low end goes under your neck. On your side: turn the pillow around and use the tall end. If you switch between back and side, pick the end for the position you spend most of the night in.
Size and materials
| Size | 26.8 × 15 × 5.5 in |
| Weight | About 4 lb |
| Fill | Slow-rebound memory foam |
| Feel | Medium-firm |
| Cover | Knit, removable, machine washable |
| Sleepers | Side, back and front |
| Color | White |
Fits a standard pillowcase. Wash the cover cold and tumble low. Never wash the foam itself.
Shipping and returns
Shipping is free within the United States.
Sleep on it for 30 nights. If it is not right for you, tell us within 30 days and we will make it right.
Look at how others are loving the Avena Cloud™ Pillow
Real mornings, in their own words.
Marcus, Elgin IL
“I’d wake up with a kink in my neck that got worse for two or three days, and then it would start all over again. Now I wake up and my neck just feels good. The tall end keeps my head level all night.”
Wes, Lubbock TX
“I’d bought four pillows in three years and was embarrassed to buy a fifth. This one is the same shape it was in March. None of the others managed that.”
What to expect when you switch
Your neck has spent years on the wrong pillow. On this one, you lay your head down and it just clicks.
Night 1
It holds your head the moment you lie down
Lay your head down and it just clicks. Your head and neck settle into the shape and stay supported all night.
Night 3
The morning kink starts to fade
No more waking up with a kink in your neck that gets worse over the next two or three days. Your neck stays level all night, which helps stop the kink before it starts.
Week 1
Your body settles in
You stop reaching for your numb arm at 2am. You stop folding the pillow in half.
Week 2
Falling asleep gets easier
You lie down, it fits, and sleep comes quicker. You sleep straight through and wake up rested, with no sore neck to stretch out.
The internet can’t stop talking about the Avena Cloud™ Pillow
Real talk from the comments 👇
Unfiltered comments from people who switched to the Avena Cloud™ Pillow, and what changed for them.
Stacy Moreno · 3d
Has anyone actually tried the Avena Cloud Pillow? I wake up every single morning with a stiff neck and I’ve bought like 6 pillows this year. Honest answers please 🙏
Reply14
Melissa Grant · 3d
Stacy Moreno Yes! Got it in June. I’m a side sleeper and I was the biggest skeptic, I have a closet full of pillows. Put my head down the first night and it just fit. The stiff neck just stopped. I don’t fold my pillow in half any more lol
Reply11
Stacy Moreno · 3d
Melissa Grant is it too hard? that’s my biggest worry
Reply2
Melissa Grant · 2d
Stacy Moreno not at all. It gives under your head then holds. Mine was flat by 2am, this one is the same in the morning.
Reply6
Donna Whitfield · 2d
Not gonna lie I rolled my eyes when my sister sent me this 😂 I have a closet full of pillows that went flat. This one hasn’t moved in 3 months and my neck feels better in the morning.
Reply9
Kara Lindqvist · 2d
Donna Whitfield same here. We both use a different end, it works for both of us.
Reply3
Dave Huang · 1d
Bought it for my wife after years of her waking up with neck pain. She says the little notch on the side is where her arm goes now, instead of under the pillow. Worth it for that alone honestly.
Reply7
Renee Watkins · 22h
I was cautious because I’ve wasted so much on pillows, but the shape makes sense once you lie on it. Your head stays level instead of dropping down. Been on it 10 weeks, no complaints.
Reply8
Stacy Moreno · 20h
Renee Watkins thank you, that’s really reassuring. Ordering the 2 pack tonight
Reply1
Brooke Simmons · 9h
Week 3 here. I sleep straight through now, which I did NOT expect. Throwing out my old pillows this weekend 🤞
Reply4
What makes it different
(and why it works)
Every part of the shape has one job.
01
The low end
For back and front sleepers. Just enough height to fill the curve of your neck without pushing your chin toward your chest.
02
The tall end
For side sleepers. Your shoulder makes the gap wider, so this end is higher, and your head stays level with your spine instead of dropping toward the mattress.
03
The arm notches
A cut-out on each side where your arm rests, so your hand is not trapped under the pillow all night.
04
The rounded, cloud-shaped edges
Your head settles into the middle and stays there. No flat corner to slide off in the night.
05
Slow-rebound memory foam
Medium-firm. Soft enough to sink into, firm enough to hold its shape all night.
06
Washable knit cover
Zips off and goes in the washing machine. Soft on your face, and it fits a standard pillowcase over the top.
The pillow that stays put.
A shape built for how you actually sleep, in a foam that holds it all night.
Two heights in one pillow
A low end for back and front sleeping, a tall end for side sleeping. Turn it around, no inserts to add or remove.
A notch for your arm on each side
So your arm has somewhere to go, and your shoulder stops folding in toward your ear.
Slow-rebound memory foam
It gives under your head, then holds. No clumps, no flat patch, no punching it back into shape.
30 nights to decide
Sleep on it for a month. If it is not right, tell us within 30 days and we will make it right.
Why do I wake up with a stiff neck?
Most pillows are flat, or go flat by 2am.
That leaves a gap between your neck and the mattress, so your head hangs there for seven or eight hours.
Your neck muscles hold on all night, and you pay for it in the morning. One bad night can leave a kink that gets worse over the next two or three days.
Side sleepers get it worst. Your shoulder is wide, so your head needs more height, and your arm ends up jammed under the pillow.
That is why you fold it in half, stack two, or wake up shaking a dead hand.
The Cloud Pillow fills that gap and holds your head level all night.
Not all pillows are created equal
How the Avena Cloud™ Pillow compares with a regular pillow.
| Avena Cloud™ | Regular pillow | |
|---|---|---|
| Holds its height all night | ||
| Separate heights for side and back | ||
| Shape holds, no flat patch by 2am | ||
| No folding, stacking or fluffing | ||
| Built-in notch for your arm | ||
| 30-night trial |
30-Night Sleep Trial
We know how it feels to spend money on a pillow that goes flat or leaves you just as stiff. So sleep on the Avena Cloud™ Pillow for 30 nights. If it is not right for you, tell us within 30 days and we will make it right.
30-night trial
Free US shipping
Secure checkout
Customer Reviews
4.8 out of 5
Based on 14,435 reviews
86%
10%
2%
1%
1%
A
09/21/2026
Amber, Tampa FL
The crick on my right side is gone
I have never written a review for anything I bought online. I had the same crick on the right side of my neck most mornings for about a year. I sleep on my side and my old pillow was flat by midnight. Two weeks on this and I realised I had not rubbed my neck once that week. The tall end is exactly the height I was missing.
Was this review helpful? 👍 17👎 0
S
09/19/2026
Sharon, Columbus OH
Stopped folding my pillow in half
For years I folded my pillow in half to get it high enough, then woke up with it flat and my neck bent sideways. This one stays the height it was when I went to sleep. First night I slept through without rearranging anything.
Was this review helpful? 👍 24👎 1
O
09/17/2026
Olivia, Denver CO
The arm notch is the whole thing
This is going to be long but I want it to find whoever needs it. I sleep on my side with my arm under the pillow and I have woken up with a dead hand most nights since my twenties. I tried contour pillows, the shredded foam ones, a body pillow. The notch on the side of this one is where my arm goes now and the pins and needles have stopped. My shoulder is not jammed up by my ear any more either.
Was this review helpful? 👍 31👎 2
M
09/14/2026
Mila, Austin TX
Firm but not a brick
I have tried three contour pillows and my complaint with all of them was they were rock hard. This gives under your head and then holds. It is the first shaped pillow I have actually kept.
Was this review helpful? 👍 38👎 0
D
09/12/2026
Diane, Phoenix AZ
Closet full of pillows
I spent a small fortune on pillows. Down, shredded foam, the cooling gel one, a buckwheat one my sister swore by. Most were fine for a week then flat. This is the first one that still looks and feels like the day it arrived.
Was this review helpful? 👍 22👎 1
R
09/10/2026
Rachel, Portland OR
Wish I had bought the 2-pack
Four stars rather than five only because I bought one, and now my husband keeps stealing it. It felt right the first night and my morning stiffness is mostly gone. Ordering a second one.
Was this review helpful? 👍 29👎 2
K
09/08/2026
Kim, Nashville TN
I did not know how stiff I was
The thing nobody warns you about is how normal you decide a stiff neck is. I blamed my desk, my age, stress. Turns out I had been sleeping with my head hanging off a flat pillow for years. Mornings are different now.
Was this review helpful? 👍 36👎 0
L
09/05/2026
Linda, Raleigh NC
Can turn my head again
I used to reverse out of the driveway using only the mirrors because turning my head hurt first thing. Now I just turn around. Small thing but I notice it every day.
Was this review helpful? 👍 20👎 1
D
09/03/2026
Joanne, Sacramento CA
Get the 2-pack
I bought the 2-pack so my husband could try it too. Glad I did because he took mine the second night. He is a back sleeper and uses the low end. I use the tall end on my side. Works for both of us.
Was this review helpful? 👍 27👎 2
B
08/30/2026
Beth, Grand Rapids MI
Does not sleep hot
Memory foam always made my head sweat so I avoided it. With the cooling pillowcase on it I have not flipped it to the cold side once. Happy I gave it a chance.
Was this review helpful? 👍 34👎 0
N
08/28/2026
Noor, Plano TX
Great for side sleeping, OK on my back
Four stars. On my side it is the best pillow I have owned, no question. On my back I find the low end a touch firm, but I am on my side most of the night anyway so it works for me.
Was this review helpful? 👍 18👎 1
P
08/25/2026
Gina, Edison NJ
No more stacking two pillows
I stacked two pillows every night to get enough height and they slid apart by 2am. This does the job of both on its own and nothing shifts.
Was this review helpful? 👍 25👎 2
M
08/22/2026
Maggie, Boise ID
Sleeping through the night
I used to wake up two or three times a night to punch my pillow back into shape. Now I go to sleep and wake up in the same position. I did not realize how much that was costing me.
Was this review helpful? 👍 32👎 0
E
08/19/2026
Elise, Madison WI
Cover washes well
I have washed the cover six or seven times now and it still looks new. Zip off, cold wash, low dry, back on. The foam itself has not changed shape at all.
Was this review helpful? 👍 39👎 1
C
08/16/2026
Carmen, San Antonio TX
Whole house is on it
Ordered one for me, then the 4-pack for everyone else. My teenager, who complains about everything, said it is the best pillow he has had. That has never happened in this house.
Was this review helpful? 👍 23👎 2
T
08/13/2026
Tasha, Atlanta GA
Worth every penny
I was hesitant about spending this much on a pillow. Then I added up what I had spent on pillows that went flat. Four months in it is still the same shape and my neck feels better than it has in years.
Was this review helpful? 👍 30👎 0